Armstrong & Associates
“Catherine went above and beyond with the highly professional design and launch of our first website. Her expertise in design and her business acumen made the process seamless and thoroughly enjoyable. Catherine kept the project moving forward and brought our ideas and strategies to life.”
As an independent practitioner working in executive search, Ann Armstrong knows that connecting with potential new hires is critical to her success. So Ann wanted a website that would give potential candidates confidence in her abilities when they searched for her credentials online. After talking with her about her business, we approached the new site with two clear goals. The first was to give both Ann and her company a consistent, professional appearance online. The second was to give Ann an efficient way to promote new opportunities and receive inquiries from candidates.
We started with a logo Ann had been using and we modified it slightly to align with a calm and inviting new colour scheme. We sought out workplace images and captured the resulting look and feel in a branding board. We built a clean and concise website with a straightforward layout so content, like available opportunities, could be updated easily. We created a secure form so candidates could reach out to Ann. We indexed the site and made sure Armstrong & Associates would be found by search engines. We extended the consistent, professional appearance of the brand to include a new LinkedIn profile for the company and a complementary banner for Ann’s personal LinkedIn page.
We continue to provide Armstrong & Associates with ongoing assistance for site maintenance, site updates, and website analytics.
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