Our Philosophy
“Our goal is to see our clients thrive online. We help our clients find a digital presence that helps achieve specific business goals. We provide an array of digital marketing services at affordable rates. We design solutions that our clients can manage and maintain and we provide support to help keep our client’s websites and social media accounts current, efficient and productive. ”
Catherine Shaw - Principal
I LOVE a good puzzle. My professional background is in management consulting and finance with a Masters degree in Business Administration. I have worked in a variety of industries and finding a creative way to capitalize on opportunities in the market has been a constant theme throughout my career.
After completing the University of Toronto’s full-stack web development program, I turned my full attention to using the internet to strengthen and grow my clients’ businesses.
People who know me describe me as pragmatic, logical, creative and hard working. These attributes help me collaborate with clients so together we create a practical, useful and easy-to-manage website and social media strategy that lets their organization Thrive Online.
The Name ELM Avenue
I started my business in 2003. At the time, I had not yet met my husband and my heart was captured by my nieces. The acronym made by their three names was ELM and, to me, it represented many of the things I am passionate about - family, nature, strength, perseverance, change, and adaptation. Avenue is, of course, a road periodically lined with trees. Avenue is also the way forward, the road we should travel, and the way home.